EST. 2020

Spring through autumn, we nurture, harvest and create with the delightful seasonal offerings on our West Duluth farm.   

In 2018 we began a small patch of flowers outside our back door. A few years later, this garden became Bloom Wilder – a flower farm and design studio. It's a reflection of the joy found here. Today we move in relation to the season and have a renewed purpose.

Daffodils to dahlias, grown around the corner. As if it was our plan all along. 

Growing wild
Learning from the land,

working with flowers and celebrating with you – this is our heart. 

Slow and simple.

Day-after-day we follow the flow of nature’s unending performance. There is always something new and old on the farm. Something somewhat forgotten. We stumble into an unexpected moment, vibrant and wild.

My early life was full of wondering. Searching for where I might belong. Or at least where I could keep up.

I was always interested in visual mediums and studied art in college. This pushed me to become an entrepreneur in the floral industry.

At that time in Korea, one would not necessarily find floral design in a flower shop. Most were commercial and conventional. But I dug out a space where I could work creatively. I opened my first storefront, began selling flowers and teaching design. This was my life for many years.

I learned the language of flowers but never imagined growing them until my move to Minnesota. This work is a great fit and has accelerated my creativity. I'm not afraid to improvise with the raw, unexpected materials encountered each day.

Duluth has become my home, along with my partner and our son. I'm embracing the beauty and the challenge of our work.

Jae Jeon

I like drawing, digging and tinkering. I'm surrounded with sketchbooks, charcoal, mix tapes and cameras. Yearly in my career I worked as a landscaper, building patios and walls with stone and working with native plants. I saw it as building a big, living collage.

Later, working in Korea I met Jae and helped out in her flower shop occasionally moving a heavy pot. We enjoyed working together and knew whatever venture was next, it would be a joint effort. Those days I tasted a slice of the freedom and awesome amount of work it takes to have a business.

Here in my hometown, we've brewed our talents together and found a wonderful calling. I run around a lot. Tying a row of dahlias then running with the camera to catch the commotion of a brilliantly colored harvest. If you're getting married and receive a little sketch describing the florals around your ceremony arch – likely my work.

I'm lucky enough to do all this – and see the smile of someone receiving flowers.

Dan McClelland

We care about healthy soil and are dedicated to environmentally friendly practices. We create with re-usable frameworks, employ organic growing methods and don’t use plastic packaging.